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SAMPLES
Digital
Marketing
Included is a snapshot of the DAM site, internally referred to as the Marketing Access Center (MAC) as well as a retailer website. From vendor selection to daily management, I’ve built these sites from the ground up. MAC is an internal-facing platform with over 2100 daily users that houses over 9000 advertising materials along with several digital marketing programs proven to boost online presence, engagement and provide measurable CTR’s.
The retailer website is a public-facing site built for retailers who are unable to build their own websites. The responsive platform integrates into Benjamin Moore’s API to streamline pertinent information including the Product Catalog and Color Selector tool.
Content
Creation
Samples include consumer-facing emails, travel magazine headlines, New York Times Newspaper ad, direct mail pieces and informational destination cards. These pieces adhere to desired tone and brand standards for advertisement purposes of national campaigns and partner specific promotions.
From yearly planning to more intimate projects I’ll set up project plans to keep all teams, vendors and stakeholders up to date and on track during the project. Sell sheets have been a useful supportive tool that I've created to benefit the retailer in further understanding the newly developed program.
Project
Management
All Videos
MAC'mercial
Developed and executed a new communication platform to highlight popular digital programs. These short video clips increased effective rate of internal emails by 21% and boosted enrollment into programs.
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